Jay Leno vs. Elauwit Media
Jay Leno "reads" The Marlton Telegram during his "headlines" segment on April 27, 2009.
It’s quite amazing to me the things that get public attention.
At Elauwit Media, we launched new Web presences for our newspapers and business publications about a month ago. We provide in-depth coverage of small-scale communities in our newspapers, and now on our Web sites. Our coverage of local budgets and recently candidates for local office is unmatched by any competitor. If it’s about one of our small towns, it’s in one of our newspapers.
Despite all of this depth in coverage about significant local issues, the comments section of our Web sites hasn’t seen much action until a few days ago when we took on Jay Leno.
To be honest, it was all tongue in cheek. Leno manipulated the facts to use one of our newspapers in his “headlines” segment. It was dishonest, but still funny. We decided to take a shot at him and ride the wave a bit when our general manager, Alan Bauer, posted a column about the whole thing.
It got widespread attention.
It was attended to by national journalism blogger Jim Romenesko, the NY Post and a newspaper editor in Florida, just to name a few. And the YouTube video of the segment that we posted garnered well over 1,000 views in just a few short days. The attention even made it’s way to Twitter and Facebook.
What was most interesting was that Alan’s column attracted about a dozen comments in short order — more than any other items we’ve posted. People have more to say about our response to Leno than they do about the critical issues we cover in their towns.
Check out the video below or check out the story Alan posted here.
